Forgetting about people Buyer Persona, Branding Persona, personalize and interpersonal intelligence. All these are concepts oriented to humanizing. For what Business Email List purposes? Be more assertive when making strategic decisions to position our brand, generate empathy, add value to our offer, interpret and anticipate customer wishes. The Business Email List usefulness of these concepts is to automatically segment and they are very useful for a brand positioning strategy: buyer personas: who buys from us; brand persona: how our clients Business Email List see us; personalization: add individual value; interpersonal intelligence: understand and anticipate your audience.
It is not just about staying in the memory, but about staying in the memory of someone in particular, in an active and differentiated way, influencing Business Email List when making the purchase decision . Mistake n°6: Separate the brand Business Email List from the product/service When the idea is to position our brand we can make definition errors and our Business Email List positioning can be: insufficient and the brand is not perceived; excessive and generate a lot of wear and tear and even rejection; confusing and lead us to wrong conclusions; dubious and give us Business Email List a bad image of the brand. Do you know what this is due to?
Because many times we confuse the brand with the product. That is why it is essential to become aware that brand and product are not Business Email List the same and that each of them has its own marketing logic. The direct goal of branding is to be memorable and trigger emotions. Mistake #7: Thinking that selling increases sales Let's put it this way, a positive brand perception demands to generate positive value and many times selling out of place or Business Email List to the wrong person can cause a feeling of invasion. That is why it is Business Email List essential to understand that positioning is not selling.